About us

Log my Care is one of the fastest-growing care software scale-ups in the UK, having quadrupled its customer base since 2020. Our mission is to help care providers deliver safer, higher-quality care through intuitive, modern technology that supports the people who do the most important work in society.

The social care sector has reached a tipping point: more than 80% of care providers now use a digital care management system, and the market has shifted from first-time digitisation to switching, optimisation, and long-term value creation. Providers are increasingly assessing whether their current systems truly meet evolving needs around efficiency, compliance, integrations, reporting, and usability.
In this highly competitive and fast-moving environment, Log my Care is focused on both attracting new customers and strengthening the relationships we already have. Customer marketing is vital to helping us retain, engage, and grow our customer base—by showcasing impact, elevating advocates, and creating meaningful touch points that build loyalty and long-term partnership.

The role

We are looking for a customer marketing manager to build and scale our customer marketing function with a special focus on strategic enterprise accounts while supporting scalable programmes for mid-market and emerging providers.
This role sits at the intersection of customer storytelling, strategic account engagement, lifecycle marketing, and advocacy. You will craft compelling customer narratives, design high-touch account experiences, and orchestrate moments that deepen relationships with decision-makers at our highest-value customers.
The ideal candidate has deep customer marketing experience, can build advocacy programmes from scratch, and thrives in a fast-paced, scale-up environment where experimentation is encouraged and ownership is high.

💰 Salary Range: £50,000-60,000 depending on experience

🏢 Location: This role is based in central London. Our mandatory in-office days are Wednesdays & Fridays.

As a Customer & Lifecycle Marketing Manager, you will be doing:

Customer Advocacy, Storytelling & References

Lead and optimise customer advocacy programmes, amplifying customer voices across multiple channels

Manage the end-to-end customer referral programme, ensuring efficiency, quality, and seamless collaboration across GTM teams

Own and evolve customer storytelling—identifying powerful success stories that align with brand and commercial goals

Build a diverse centralised library of customer assets in conjunction with our Brand & Content Lead: case studies, testimonials, thought-leadership features, video stories, and impact showcases

Strategic account engagement (enterprise focus)

Develop personalised, high-touch engagement strategies for strategic enterprise accounts

Orchestrate key “moment” programme—executive dinners, customer speaking opportunities, roundtables, workshops, and co-marketing activities as well as a flagship all customer event

Run our Customer Advisory Board, including quarterly sessions, agenda planning, relationships, and execution

Support CS to strengthen relationships with senior stakeholders at high-value accounts, acting as a connector and advocate

Campaigns, engagement & retention

Shape and execute customer marketing plans across SMB, mid-market, and strategic enterprise segments.

Lead multi-channel lifecycle campaigns in conjunction with Product Marketing across email, in-product, CS touch points, and events

Drive adoption and engagement of our refer-a-friend programme, building campaigns that encourage participation and develop this into a key growth channel for Sales

Partner with RevOps and Product Marketing to monitor and optimise campaign performance using data-driven insights

Recognition, rewards & partnerships

Oversee customer recognition and reward initiatives that fuel advocacy and engagement

Manage vendor relationships to support incentives, events, and customer activation programmes

Systems, tooling & automation

Ensure strong CRM processes (ideally in HubSpot but other CRM is acceptable)—lead management, workflows, automations, comms

Use automation and GPT-enabled tools to scale workflows, reporting, and advocacy processes

Continuously improve systems and operational efficiency across the customer marketing function

This will be a great opportunity for you if you like:

Mission-led company: Motivated to make a transformational impact in the lives of vulnerable people.
Community-building: Growing the Log my Care community across the social care sector
Storytelling: Building narratives around partnerships and telling stories - spotting an opportunity for a great case study and co-marketing opportunity
Scale-up life: you're comfortable in a rapidly changing environment where the answer is not always clear, working with the resources at hand and delivering high-quality work.

You will have:

Required

B2B customer marketing experience in SaaS

Event management

Demonstrable success / proven record in running customer-focused programmes, such as events, advocacy/referral initiatives, or community engagement

A proven track record building customer advocacy programmes from scratch

Strong storytelling skills across written, visual, and event formats

Ability to balance high-touch enterprise engagement with scalable mid-market and SMB initiatives

Data fluency: GA4, HubSpot (or other CRM) analytics

Experience building and facilitating customer advisory boards or executive programmes

Fast-paced execution style—comfortable with delivering fast, iterating when necessary, and navigating ambiguity

Bonus

Background in regulated sectors (health & social care, life sciences, financial services)

The Interview process:

Submit your Application
Exploratory call with Kris (Internal Recruiter) (25 mins)
Interview with Lizzie (Interim Head of Marketing) (30mins)
In-person task with Lizzie (Sales & Marketing Director), Chloe (Sr. Content Marketing Manager), Jo (Marketing Manager), Tom (Product Marketing Manager)
Final interview with Sam (Co-founder & CEO) to discuss what you might bring to the role and how you might embody our values at LmC (20 minutes).

D&I Statement

Log my Care is committed to being an inclusive and diverse workplace. The excellent work produced by our team would not be possible without bringing together all of our team's different backgrounds, experiences and skills. We treat every employee equally, and fairly regardless of age, disability, gender, marital status, race, religion, or sexual orientation. It is vitally important that each of our team members feels confident, comfortable, and empowered.

Recruitment notice

Note to recruitment agencies: Log my Care is committed to building a long-term approach to our hiring strategy, we are therefore already working in partnership with a selected talent partner. We, therefore, ask you to hold off sending speculative CVs or sales approaches.